Sonjia Erickson is a highly effective design and marketing executive with a depth of experience in creative direction, product development, brand building and trend forecasting.

Over the course of her career, Sonjia has led design departments for a number of exceptional companies, including Target Corporation, Mara-Mi, Inc., Manhattan Toy and Launch House Creative (a division of Taylor Corporation). Her products have been carried by thousands of specialty retailers throughout the US, Canada and Europe. She has also developed original designs for Marks & Spenser, Anthropologie, Barnes & Noble, Target, Office Max, and Cirque du Soleil, to name a few.

She is currently a Design Director at Target Corporation, and curates the blog Blue Bergitt, a trend research tool and source of design inspiration.